If you wish to learn more about how to build successful brand campaigns and learn the basics of digital marketing as well, join Great LearningsPG Program in Strategic Digital Marketing by Great Learningand upskill today! The unique selling proposal was that the brand promoted the message of how a simple smile can connect different individuals universally and simultaneously convey the emotions and the mood effortlessly through each flavour and packet of chips. For Royces Chocolates, they spent $4,208.14 and made $13,686.90 back! With that in mind, let's take a look at five unique digital marketing case studies that you can use to inspire new ideas and hone your own future digitaladvertisingstrategy. Your email address will not be published. Curious to learn more about the case study, then click here. Below, we have lined up the best voice search case studies. Help consumers and customers connect themselves with the brand. The brand promotes capturing the little moments of life in a way, telling the audience to live, not merely exist. Writing a Digital Marketing Case Study is much different than any other normal case studies. To learn more about the case study, click here. So what we wanted to mention here from the last example about keyword stuffing is that, your content should be equally written for your audience as much as its written for Google., You dont want to just stick keywords everywhere for the sake of sticking them there- thats a quick way to be flagged by Google., What you do want to do is research to see which keywords are being commonly searched by your audience, and create blogs around those topics., Make sure that your blogs are just as helpful and valuable to your audience as they are optimized for Google.. Now, SEO is usually a long-term approach, sometimes taking 12 months or more to see first page results.. It makes it easier for the brands to connect with their audience and consumers and also helps their consumers understand their brands better by clicking with them emotionally. Since these are usually novice and new, some mistakes follow. Ganapathy, At times, we would also get a glimpse of what did not work in the first place. They are a small business that produces custom handkerchiefs for weddings. The key in this campaign was to be diligent in our keyword research and ensure we were going after industry-relevant keywords. Digital marketing case studies are useful for you in making the right marketing decisions. When Fanaticsan e-commerce store focused on selling sports apparel and other sports-related productsdecided that it needed to provide customers with more reasons to engage with the company website,it turned to content marketing as a solution. Incorporating memes and current issues have made the brands presence on digital media, quite remarkable and prominent. To elaborately learn about the technologies used for running this successful PPC campaign, click here. We are glad to hear back from you. Not only that Lays customised more than 350 curated packs for the Influencers. Fourth on our list of digital marketing case studies is Wingstop. Your email address will not be published. Customer relationship management (CRM) is the process of managing interactions with customers to facilitate beneficial outcomes. To learn more about enrolling in this exciting program and kick-starting your career as a digital marketing professional, contact us today! We scored 95 conversions for them at $16.05 per conversion. Wingstop came to LYFE Marketing with a goal to grow their social media. This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing. To learn more about the case study, click here. They have a wide range of products and are known as the leading supplier of embroidery supplies to the commercial embroidery industry. Takeaway Based on the high search volume keywords, you have to create quality content. These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation. So Googles example here is for the keyword lawn mowing service. 3 words, 1 keyword.. The magic ingredient was in our planning.. We helped Royce Chocolate generate a 225.25% return on investment using PPC. Click here to learn more about this case study. We want to mention it because if youre adding keywords to your website to rank higher, you dont want to perform whats called keyword stuffing. Required fields are marked *. Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. White hat SEO is whats considered a search-engine-approved series of SEO tactics that you can follow. And for this post, we wanted you to understand that we tested out multiple keywords, in addition to testing Broad Match Modifier and Exact Match to drive the results we did for Royces Chocolates., These were the top search ads we used that resulted in their 287 conversions. Its a quicker route to get to the top of the search results, but the caveat is that it constantly takes money to fuel it. Burger King is legendary when it comes to establishing their digital footprints in the space of digital marketing. Save my name, email, and website in this browser for the next time I comment. Takeaway Understanding your target audience and publishing personalized content at the right time through powerful influencers will add value to your content. We replied to them from the WingStop account and said, The next company on our list of digital marketing case studies is The Embroidery Store which is, One thing thats important to note about PPC campaigns is that, youre putting them in front of people who you know (, Development of Content and Growth Strategy, Implementation of Content and Follower Strategy, They started with 185 first-page rankings, and. The Shared Drive, A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. Brandi and get over 300,000 engagements at $0.01 per engagement. Now as for the social media service we provided for Mototrax, its important to note that you can still target a specific cold audience on social media. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. A highly interactive digital marketing platform that influences and motivates people to join the Zomato community of foodies. Similar to Mototraxs social media campaign, we ran multiple ad campaigns for Taliah to accomplish these different objectives.. Find Digital Marketing Courses in Top Indian Cities. So thats why we thought its important to show you all the different campaigns we used. As a marketing management degree student, understanding and evaluating real-world marketing tactics is key to developing a solid foundation for your marketing career. They started with 185 first-page rankings, and we helped them get to 314 first-page rankings. These were the top-performing ads that sent people directly to their shop page., One thing thats important to note about PPC campaigns is that youre putting them in front of people who you know (are at least somewhat interested), because theyre actively searching for a high-intent keyword thats related to what you offer., Thats what we did with their ad group here to help them find their niche target audience.. Their digital campaign in the US made a pure genius marketing strategy. Coimbatore 641006, 700 E Firmin St, that drove Facebook page likes at $0.19 per like thats less than a quarter per like! #GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more. If you are curious to learn more about this case study, click here. we also want to invite you to check out our new social media ads training course to fuel your knowledge in social media advertising. Takeaway Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers. Click play! If you think so, you can confirm by using Google Keyword Planner (its free!) This is the match type that replaced Broad Match Modifier which is what we used in Royces campaign. As you can learn more from the other marketers mistakes, going through case studies will never become vain. Click here to learn more about the case study. We used the post engagement campaign to boost their posts. Save my name, email, and website in this browser for the next time I comment. It looks so good!. This is a multi-purpose skin cream product made of all-natural ingredients. To fix this, the site placed an on-site retargeting popup on their blog posts. So we helped them appear on the first page of Google results for 78 keywords. In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. Create memorable moments and inspire and promote a sense of achievement. We generated 287 conversions that resulted in $13,686.90 in revenue. The campaign film collected 22 million views and above in a matter of a week over the social and digital platforms where it was shared. In many ways, effective digital marketing is a process of trial and error. Know More, 2021 Great Learning All rights reserved, PGP Artificial Intelligence and Machine Learning (Online), PGP in Artificial Intelligence and Machine Learning (Classroom), PGP Artificial Intelligence for Leaders, PG Diploma in Computer Science and AI IIIT Delhi, MBA in Digital Marketing & Data Science from JAIN, Bachelor of Business from Deakin University, Bachelor of Business Analytics From Deakin, Advanced Software Engineering Course IIT Madras, PGP in Strategic Digital Marketing Course, Advanced Certificate in Strategic Digital Marketing, Fake News Detection using Machine Learning, Product Categorization using Machine Learning, Introduction to Natural Language Processing. Click here to learn about a detailed explanation of the case study. The aim to introduce the consumers with the brand and its product, The Whopper burger became a viral success. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Takeaway By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content. It encouraged a number of attendees from all over the world for participating in the events. Next on our list of digital marketing studies is the Handkerchief Shop. Guide To Live Stream Video In Your Website. As a result, they saw greater visibility with these efforts and started continually yielding more organic traffic and sales. It is a way to connect with the consumers individually and vice versa. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. We performed SEO, social media marketing, PPC, and website needs for them., We got them 78 first-page Google rankings that resulted in over 77,000 new clicks to their website and $96,664.98 in revenue, in 5 months.. while also following Googles best practices. Kokomo, Its called black hat SEO.. Now if you read our top Facebook ad examples post, youve seen us talk about this client in that post as well.. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click. Users are increasingly turning to their mobile devices when doing web searches.
Now lets look at a PPC case study for a client from a totally different industry. AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. and we broke the ads down to show what made them work. This brings us to the end of the blog on successful digital marketing case studies that brought good results. UAV Coach was striving to gain traction in the competitive organic search results. Seperia supported InterTrader in maintaining Adwords quality score. The film conveys the message that the brand wants to reinstate in the hearts of its consumers, Some relationships never change. | Last updated: July 25, 2022, Weve put out so many posts covering different marketing strategies and tutorials., In our Facebook ad examples post, we covered 7 of our clients top most profitable Facebook ads. We know thats a lot to unpack, so lets start with the SEO process. You have entered an incorrect email address! Lays is a potato chips initiative from the parent company PepsiCo that initiated the Smile Deke Dekho campaign in October 2019. Phrase Match means your ad will only be shown if the search query includes the meaning of the keyword. Takeaway Successful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe. The shop has expanded its embroidery options over time so that customers can fully personalize their products. We broke our strategy down into 5 phases. Similar to what we discussed regarding SEO in the last example, PPC is another way to put your website at the top of the search results for any given keyword that you feel is relevant.. Zomato is yet another digital food giant that could not escape but master the world of digital marketing. But sadly it has been seen as a struggling newspaper daily having more robust digital news platforms emerge. Takeaway By integrating mobile voice search, you can effectively provide the best user experience to your target audience. Takeaway Smart implementation of excellent PPC strategies can bring optimal results like great exposure, numerous CTRs, high average position, low Cost-Per-Click (CPC), etc for your PPC advertising campaign. Takeaway By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services. Our client had already established some web authority over 5 years but was doing SEO wrong. Following are five of the successful digital marketing case studies that brought about good results and positive impact among the audience.
Takeaway With eye-catchy video content, it is easy to promote memorable brand messages to the desired audience. Specifically, they wanted to increase their engagement on Instagram and Twitter so as to obtain new customers. It evokes strong feelings in viewers at the same time conveys the brand message. Guide To Optimize Your Website For Voice Search. Takeaway Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers. People were invited to leave their answers on Facebook and Instagram for this question How will you spend your #GiftedDay? Her post-engagement at anywhere from 1 cent to $0.004 per engagement, which is very low, and her video views at 1 cent per view. For example, if someone searches atlanta social media management company on Google/Bing/Yahoo (or any search engine). For SEO, we helped them achieve 53 first-page rankings. I'm a passionate copywriter at ColorWhistle sharing a special bond with digital marketing. SEO was a big part of our strategy because of the nature of their business. Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. The new digital marketing campaign by the Times of India has been raking up emotions attached to the print newspapers in every household. In a massively automated world, theres still something to be said for personal, one-on-one engagement. In this digital marketing case studies example, a local tweeted that they were hungry. Code.org created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. If you like to learn more about the case study, click here. You guys really seemed to find that post helpful. Fractls dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); LYFE Marketing, Copyright All Rights Reserved 2021, Want to listen to this post? High quality, low prices.. We ran ads for different keywords based on different products, again using different match types as well. If you like to learn about the performance of a digital marketer, case studies will greatly help you! I aim at delivering masterpiece content for which my research helps a lot. With the effective use of AdWords, Spinutech could bring amazing results to its clients website at the end of four-months campaign optimization. For this reason, a digitalmarketing case studycan be a valuable source of guidance for today's marketing students and professionals, enabling them to learn from the results of others rather than having to start their own trial-and-error process from the beginning. to acquire over 1700 leads at $2 per lead. The constant competition among the two brand rivals, Burger King and Mc Donalds, often caused a ripple in the waters of digital marketing space. Takeaway With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget. If you want results like these, dont hesitate to get in touch with our. Now, we sent this to them in a Google doc because we were also planning out the copy, hashtags, stories, and more alongside the images. In this article, we have covered a wide range of case studies under different aspects of digital marketing, that includes content marketing, social media marketing, SEO, PPC, and much more. But for small businesses, and especially local businesses restaurant or not engagement methods like this can do a lot for your: The next company on our list of digital marketing case studies is The Embroidery Store which is a wholesaler for embroidery supplies. The campaign that was run was named as #NewspaperMornings. Why are Digital Marketing Case Studies Important? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Great Learning is an ed-tech company that offers impactful and industry-relevant programs in high-growth areas. They reached out to us for help with their Google advertising. We ensure to establish websites with the latest trends as we believe that, products whose value satisfies the needs of the market and its potential customers can be efficiently successful. They came to us to optimize and improve their search engine rankings. Click here to take a look at the detailed explanation of the case study. Click here to learn more about the case study. People are who looking to buy a home are not going to click on those ads that all start out with selling your home, and thats what our client wanted.. We drove over 49,000 Facebook page likes, over 205 thousand video views, and 1,718 leads at $2.00 per lead, from social ads. COVID -19 Awareness Ad Design Ideas and Inspi First, identify the scenario you wish to document (A success or a Learning in this case), Use a story telling method to make it readable, Identify the pain points and key strategies followed, Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe), Suggest the alternate strategies you had in mind if they are relevant. keywords are loaded into a web pages meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.. Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. They began with 0 first-page rankings, so how did we get them to have 53? Digital marketing is a vast platform that offers a wide range of opportunities to those who know how to make use of them.
How to write a Digital Marketing Case Study? This is especially when you pair that with an enticing food photo that makes you hungry on the spot. The campaign reinstated the power of a single smile and the power of positivity it brings. While for social media management, we helped them acquire 67,233 total new followers across all their platforms. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. The main difference is that with PPC, youre paying Google directly for that space, and this is reflected by users with the Ad symbol next to your website. The uniqueness of the initiative was engaging the influencers on various social platforms in advertising the brand for them. Robbie Richards 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Here, we have curated the best content marketing case studies that really worked well and brought amazing results. Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. that shouldnt deter your company from starting the process if your audience is on Google actively searching for what you offer. So just take a minute to think about your business.. This digital campaign stressed on featuring the catchphrase of googles voice-activated tools, Ok, Google, what is the Whopper burger?. (will keep playing even if you lock your phone! Even if the campaign wasnt entirely a success, it did set a tone for the other brands that could not be replicated. Pros and Cons of Outsourcing Digital Marketing. This helps search engines to easily recognize your content and display it before your target audience. professional digital marketing service provider. We grew their Instagram by over 1,300 and their Twitter by more than 1,200. The brand is known to be winning hearts on social media, all due credits to its mastery in digital marketing space. In 2020 alone, Amazon was able to boast a staggering $386 billion in revenue. where they had tagged us to further encourage brand awareness and other customers to tag them in their posts. This paired with the social advertising strategy that we covered in our other post that helped them to continually find and convert new customers., And that about wraps up our 8 digital marketing case studies! Our ads resulted in almost a 40% increase in their conversion rate. We want to mention it because if youre adding keywords to your website to rank higher. to see exactly how often any search term is searched a month., But for now, we just wanted to point out that even though SEO is usually a long-term approach. They buy houses, pair up sellers with real estate experts, and help people with selling their properties. Then, we helped them add hundreds of new Google keywords and rise to first page rankings for over 300 of their total keywords. This brand is a natural hair care specialist, a master cosmetologist, and a manufacturer, of the first complete line of natural and chemical-free hair care products.. Omg. According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. Get Your Business Administration and Marketing Degree, 13 Highest Paying Marketing and Advertising Jobs, 29 Best Marketing Blogs To Keep Your Skills Sharp in 2022, Business Administration vs. Marketing Degree: A Look at Two Similar Choices, it turned to content marketing as a solution, a thorough approach to socialmediamarketing, case study of a company that has leveraged innovative CRM, rebuild the website with an emphasis on search engine optimization, SevenAtoms to evaluate and optimize their PPC strategy, 5 Unique Digital Marketing Case Studies that Every Marketing Enthusiast Should See. Below, we have lined up the best social media marketing case studies. Takeaway Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness. Much more than simple customer management, CRM uses data processing to divide customer lists into a wide range of segments and formulate various interactions designed to speak to the needs and desires of each specific segment. Times of India is a daily newspaper brand that is known in every household in India. that drove over 2-05K video views at $.001 per video view. ~ That is when somebody types in a keyword or search term thats relevant to your business. The match types available now are broad match, phrase match, and exact match. The number of backlinks and media outlets can be increased with the usage of public data and viral content. For instance, lawn moving service near me or hire company to mow lawn.. Our client spent $5,731.82 on these ads and made a 162.41% return on investment with $15,040.66 in revenue. And if you missed it in our other post, we helped them generate $10,062 in revenue from their social media ads. All rights reserved. Feel free to get in touch with us via message or call +1 (919) 234-5140 at any time. Are you looking for a professional digital marketing service provider? Moving on to the next on our list of digital marketing case studies is Fox Cities Home Buyers is a company based in Wisconsin, USA. To read the detailed case study, click here. You'll find career guides, tech tutorials and industry news to keep yourself updated with the fast-changing world of tech and business. Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Whether you are seeking a rewarding career as a marketing professional or going intobusinessfor yourself, an education in digital marketing is incredibly valuable.At Husson University, our online Bachelor ofBusinessAdministration in Marketing Management covers everything you need to know about digital marketing and is taught by some of the most knowledgeable and experienced instructors in the marketing field. Everything You Need To Know about Rebranding. Great Learning's Blog covers the latest developments and innovations in technology that can be leveraged to build rewarding careers. If you like to learn a detailed explanation of the case study, click here. - December 24, 2021 SEO is the process of making your website rank at the top of the organic Google search results page. Earn a Bachelor ofBusinessAdministration and Marketing Management from Husson. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. In the ad, you have a limited amount of character space to work with, and for search campaigns, in particular, there is no image. Such is a marketing strategy that is weaved with voice-enabled devices. We also performed SEO and organic social media management. So in this post, were going to follow a similar format, but were not limiting the examples to Facebook.. Moving on to the last on our list of digital marketing case studies is Egyptian Magic. And lastly, we ran a conversion campaign. Sathy Main road, The company's content marketing efforts also enabled it to publish high-profile features on popular sites such as Yahoo Sports, The Score, and USA Today. With a strong presence across the globe, we have empowered 10,000+ learners from over 50 countries in achieving positive outcomes for their careers. then the site that is search engine optimized the best for that keyword will be the first organic listing. based on popular search terms we found in the keyword research we did prior. In our increasingly digital world, digital marketing is now more important than ever before when it comes to reaching new customers. Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results. This is probably the least popular type to use because its very loose targeting.
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