Youve got yourself six key Actions you definitely should track. Not applicable for most accounts(they are in the default region). Page views centric, event tracking must evolve to Person-centric, user actions tracking to capture micro-moments consumers experience today. That makes it a very extensive 608 data points you can track! It will help you keep your data sensible in the long run when your app/website goes through flow changes, Buy_Screen1 may need to be changed to Buy_Screen2 but Item Bought will functionally still mean and track the same. The best way to discover what Action you should track is to ask yourself these two golden questions, and then answer them yourselves or via your team. Following a good nomenclature scheme to name user actions immediately makes more sense compared to something like Initiated_Buy_Screen1. The idea is to capture meaningful and actionable insight a user does over a generic event a cohort of people do. There are two advantages to doing this; Heres how you can move away from tracking traditional event metrics like Page views and track a user-centric metric like Added to Cart. mParticle publishes the CleverTap Kit as separate iOS and Android libraries which have a transitive dependency on the mParticle core libraries. Question 2 What are the three most important things I want people to do inside my app? Here are a few tips and tricks for analyzing your user behavior. Having said that, if you still require platform specific actions(s), go ahead; name it well enough to be identified uniquely. Ive taken the liberty to make a small sheet (download here) to help you design your events to track. While the industry has pivoted around mobile first and multi-platform users, traditional events tracking strategy isnt relevant anymore. This integration supports two ways to send data to CleverTap. Lets move to how should you build your next Event Design considering the changing analytical landscape? You will also need to know your CleverTap data center region. You can unsubscribe anytime. Once integrated, you can define the events that you want CleverTap to capture under the Event Design phase of integration. CleverTap not only allows you to track 512 Actions but also 256 Action Properties per User Action. Over 8,000 global brands, including Star, Sony, Vodafone, Dominos, DC Comics, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps. mParticle forwards the following Device ID types: The following events are forwarded to CleverTap, If using the Kit, the following additional events are also forwarded, Weekly marketing & analytics insights in your inbox, // Ensure the Kit version matches that of the mParticle Core SDK that you're using, Your Account ID can be found in the CleverTap Dashboard -> Settings, Your Account Passcode can be found in the CleverTap Dashboard -> Settings, Your Acount Token can be found in the CleverTap Dashboard -> Settings.

Soon you will start receiving our latest content directly to your inbox. Data will be highly consistent when drawing multi-platform marketing reports. Top 3 things people do Search, Visit Sale Pages & Apply Coupons. Now, imagine I were a marketing chap at a big e-commerce company, Id probably answer them as follows: Kaboom! For more details, go to the Privacy Policy. Your User Action Added to Cartcan have properties such as Product Name, Product Category, Product ID, Cart Amount, Number of Item(s) and so on. Your Data will be accurate and insightful when comparing the platform-wise analysis of certain Actions without any biases whatsoever. CleverTap is brought to you by WizRocket, Inc. Real-time analytics to uncover user trends and track behaviors, Create actionable segments with ease and perfect your targeting, Engage users across mobile, web, and the in-app experience, Visually build and deliver omnichannel campaigns in seconds, Purpose-built tools for optimizing all of your campaigns, Guided frameworks to move users across lifecycle stages, Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth, TesseractDB: The Future of Martech is Here, Mobile Marketing Automation MattersHeres Why. I recommend my customers to use a multi-platform presence, which is a growing list of people, to keep user actions they track consistent across Web & Mobile. Sending data to CleverTap directly from your iOS or Android app requires that you add the CleverTap Kit. Eg. You can include the CleverTap embedded kit in your iOS or Android app and send data directly from the client. Think of user action properties as meta-information about your primary user action. In addition, any data from supported platforms where the kit was not present will be forwarded server-to-server. You can add them to your app via Carthage, Cocoapods, or Gradle: Reference the Apple SDK and Android SDK guides to read more about kits.

Select which user identity to forward to CleverTap as your customers user ID. We recommend marketers to begin with tracking 5-6 user actions when they begin using the test account and the sooner you are comfortable with your data flowing in, you can go on to add complexity with Action Properties. Its important that you track user actions correctly, so its easy for you and just as easy for anyone else on your team to understand what the event name functionally denotes. CleverTap helps consumer brands retain their users for life. 2013 onwards. If youre tracking too many things, youre really not tracking anything, I overheard someone at the office say. Just kidding . All Rights Reserved. Analytics & Insights Real-time analytics to uncover user trends and track behaviors, Automated User Segmentation Create actionable segments with ease and perfect your targeting, Omnichannel Engagement Engage users across mobile, web, and the in-app experience, Journey Orchestration Visually build and deliver omnichannel campaigns in seconds, Campaign Optimization Purpose-built tools for optimizing all of your campaigns, Lifecycle Optimization Guided frameworks to move users across lifecycle stages. Its true after all, even with the wave of modern data science, industrys traditional obsession of tracking dozens of Events with event-centric tools like Google Analytics is unvarying. Yes, I'd like to receive the latest news and other communications from CleverTap. We at CleverTap work with customersaround the world to help them improve their analytics strategy and behavior tracking, so their brands can derive actionable insight from user analytics. Question 1 What are the three most frequent things people do inside my app? This is available from your CleverTap Customer Success Manager. Top 3 things I want people to do Purchase, View Products & Register. By submitting this form, you agree to CleverTap's Privacy Policy. For applicable accounts, the region is available from your CleverTap Customer Success Manager. In order to enable mParticles integration with CleverTap, you will need your Account ID, Passcode, and Token, available from your CleverTap Dashboard. App Launched, Product Viewed, Article Shared, Item Added, User Registered and so on. For a holistic view of users, we recommend that you integrate CleverTap with mobile app and site. Emphasis on bold and underline if its already not clear enough. The dedicated CleverTap data center region.

You can integrate the CleverTap SDK within their mobile and browser apps. I encourage you give it a shot, fill in all your user actions you want to track and well be happy to review it for you, email us at [emailprotected] with the subject CleverTap is awesome. I thought about that comment over the next few weeks; I could relate considering my experience talking to app ownersand working in Mobile MarTech for half a decade now.



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