On the other side of the business, you own the distribution. It has brought in underrepresented creators like nothing else weve done. Next week, Im with Universal McCann. I want you all to download the iHeartRadio app. Ron hires a new co-host. We wanted access to that to shout really loudly about the stuff we were doing. Ron Burgundy | iHeartMedia Maybe one day you will, but not today. Yes, we do that all the time. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Yeah, we do too. Its really that simple. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Its called Hot Pod, written by our very own Ariel Shapiro. I want to come to exclusives and to consolidation. Are they yours if theyre subscribed on YouTube? The Ron Burgundy Podcast | Podcasts on Audible | Audible.com Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Facebooks interest has grown and waned and grown a bit on podcasts. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The Ron Burgundy Podcast - Podcast Addict A million monthly downloads or more is a ton. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. The NFL is very similar. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Which one of your children is the business affairs group? It thrives when it is a widely distributed medium. Its not mutually exclusive, first of all. 2023 Big Money Players and iHeartPodcasts. The medium. Youre still getting the full ad load. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I have not mastered this, by the way. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. This has made podcasting different. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Thats a really cool medium if only it were video. Podcasting is not video. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Our partners at Work x Work. The Ron Burgundy Podcast - Listen on Play Podcast This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? The Ron Burgundy Podcast - podcasts.google.com Hollywood is a difficult, complicated industry, its nothing new to say that. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. The Ron Burgundy Podcast - Listen Notes Two really different examples. That definitely helps, so we jumped in. I dont know. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. You can feel however you want about it, but we all did it. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Malcolm Gladwell has an existing slate of shows. The things youre describing dont always happen, right? Youve never bought downloads to run game ads? Both are completely okay and actually really perform well. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Aren't. Real. The core fundamental, pretty consistent business model of podcasting is a rev share model. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Thats important, because I think they want to do the right thing by the medium. Theyre killing it right now. Charts. I only say this to you because thats how we do that sale. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Im proud of the numbers. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. The creator and the ad-serving publisher, in our case, are in total control. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Copyright 2023 Apple Inc. All rights reserved. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Its just a disconnect. You came to it through an acquisition. Anderson .Paak agrees to do the podcast. Aren't. Real. Thumbs up or thumbs down, library. Our business affairs team is busy and accounts for a lot of our growth. Subscribe to our daily newsletter! Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. He also co-owns a company with us called The Black Effect, that he 51 percent owns. You brought up your numbers, so I have to ask you about them. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Be as simple as you can in your answers, in your approaches, in your strategies. Lightning round. Theyre all looking for internships. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Youre doing ad injection into the feed? These are marketers who are usually really good at this stuff like really good. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We have an app of our own. Number two was this massive marketing machine. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Ill answer it this way. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. WARNING: This episode was haunted by a ghost. Hello, my friend. Its a great question, because isnt everything direct response at the end of the day? Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Thats actually a podcast we make together thats actually awesome. We had three or four people who were our formal official sales team at Stuff Media. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Will Ferrell has started a podcast as the character he played in the movie of the same name. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Last year when we were all in this room, we could not stop talking about Spotify. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Youre saying we have to innovate and push back in it, but its still just promo codes. I also think theres a new thrust in influencer marketing. In Chicago, I sat in front of OMD. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. A third of all the media we consume is just audio. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. You dont? Broadcast radio is a highly formatted media type. CPMs are going up and the quality of the online ad marketplace is going down. Thats my only fear with video. I think they know the effect, long-term, that you have when you stop marketing. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We are interested in video. You have to make a lot of decisions. Then if they want to, we launch their podcast with iHeart Podcast Network. I feel like its still a thriving business. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Glass-walled conference rooms where they just come up with funnier promo codes? His last remarks drew laughter and claps from co-workers. It comprises broadcast radio, live events, and a few other things. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. I know that sounds crazy. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. He founded it in a Duke University dorm room, and now hes found his way into podcasting. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Everyone does it. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. I just keep hearing the trailers and it sounds godawful. This is like a $1,000 CPM host-read ad right here. Sometimes these restructures are a little bit fake. He was like, I believe in this medium. We had a good relationship with Roger Goodell and the league. The Ron Burgundy Podcast podcast - Listen online for free It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second.